Marketing Manager - F.M. Kirby Center for the Performing Arts
F.M. KIRBY CENTER FOR THE PERFORMING ARTS
JOB DESCRIPTION: Marketing Manager
SUPERVISOR: Program Director
UPDATED: January, 2023
PRINCIPAL PURPOSE OF THIS POSITION:
The Kirby Marketing Manager role is to develop, implement, and manage the marketing and sales initiatives of the F.M. Kirby Center for the Performing Arts, including but not limited to, achieving desired ticket sales and maintaining the Kirby Center’s status as a premier arts and entertainment venue in NEPA, as well as a dedicated community partner.
PRIMARY RESPONSIBILITIES INCLUDE, BUT NOT LIMITED TO:
Develop, maintain and execute strategic marketing plans related to all F.M. Kirby programming to reach targeted sales goals. Plans to include social media, broadcast and print advertising, e-blasts, and out of home.
Produce film series in collaboration with partners
Produce and distribute Season Brochure and Broadway Playbill
Obtain promotional materials from artists and coordinate paid media buying (advertising, search engine marketing/optimization, promoted social posts)
Write and distribute press releases
Develop and foster relationships within the community
Analyze sales trends to insure effectiveness of marketing plans
Manage internal social media team
Direct website content updates
QUALIFICATIONS:
Position requires a four year degree in Marketing
Minimum of three years marketing experience in the entertainment industry
Experience coordinating both digital and traditional marketing projects, from social media and bulk email to advertising and print materials
Strong knowledge of all current and trending social media digital platforms such as Tiktok, Instagram, Facebook, Twitter, YouTube and Spotify
Experience analyzing sales data to measure/maximize marketing efforts
Strong Copywriting and Editing skill-set
Experience in Brochure Development
Print and Broadcast Media Experience
Creative Design Experience
Ability to take direction from supervisors and be open to input from team members
Ability to work under time constraints and complete assigned tasks/projects within assigned deadlines
WORK CONDITIONS:
Position requires a physical presence at the Kirby office location for the hours designated by the Supervisor (unless otherwise directed)
The Kirby office environment is collegial and supportive, promoting a team concept that allows for both a collaborative and independent approach to successfully accomplishing goals
The Kirby Center for the Performing Arts is an Equal Opportunity Employer
Interested and qualified candidates can send a resume and cover letter, including salary requirement, to careers@kirbycenter.org.