Parlor Beverages Partners with Northeast Eagle Distributors
Wilkes-Barre, PA based company Parlor Beverages has signed an exclusivity deal with Pittston, PA based distribution company Northeast Eagle. The brand through it’s new territorial agreement with NE Eagle will allow the product to rapidly expand into more established businesses and regions throughout Lackawanna, Luzerne, Carbon, Wayne, Susquehanna, Wyoming, and portions of Pike and Schuykill county.
Parlor Beverages features three different flavors; Root Beer, Butterscotch Root Beer, and Birch Beer. The company in the upcoming year plans to diversify and add two more SKUS this upcoming year.
About Parlor Beverages: Parlor Beverages is a boutique craft soda company with an edge that appeals to the demographics of the Rock and Roll, Tattoo, and Barbershop. The company is owed by John Phillips (Owner of MCR, 900 Management, and TM for Body Count featuring Ice-T), Aaron Bruch (Bass Player of Breaking Benjamin), Joshua Balz (Owner of Strange and Unusual, Noir, and Former Member of Motionless in White), Kris Jones (Owner of Special Guest and LSEO), and Mat Giordano (Partner of Posture).
Parlor launched in June of 2021 via the internet and was met with high engagement and reaction throughout the internet due to its exposure through Social Channels with high profile Influencers and its edgy lifestyle branding. The brand’s first physical launch was at Blue Ridge Rock Festival in 2021 and was also featured at Welcome to Rockville 2021 with an activation. Both festivals estimated an attendance of 35,000 people per day. It’s unique and out of the box marketing has garnered attention on both a local and national level along with the aggressive marketing of their slogan “Drink More F*cking Root Beer”.
For all Marketing Materials, please contact Mat Giordano at Mat@getposture.com.