FOR IMMEDIATE RELEASE  

LSEO Launches AI-Visibility Platform To Support Local Businesses In PA 
 

WILKES-BARRE, PA — LSEO, the award-winning digital marketing and technology firm founded by serial entrepreneur Kris Jones, officially announced the launch of LSEO AI yesterday during a press conference at its downtown headquarters. The proprietary software platform is designed to help businesses of all sizes track, analyze, and optimize their visibility across leading AI platforms, including ChatGPT, Google Gemini, Claude, Microsoft Copilot, Grok, and Perplexity. 

While LSEO has spent the last decade managing digital strategies for global giants like PayPal, ESPN, and Ring Doorbell, the launch of LSEO AI marks a significant pivot toward accessible technology for small-to-medium-sized businesses (SMBs). For just $50 per month, local businesses can now access the same high-level AI diagnostics used by enterprise brands. 

“LSEO AI represents a global software launch with a deep-rooted goal of local impact,” said Kris Jones, Founder of LSEO. “The way people find information is changing at a record pace. This is a tool specifically built for Northeastern Pennsylvania companies and beyond to help them evolve and compete in the new age of AI-driven discoverability. We want our local neighbors to have the same competitive edge as the world's largest corporations.” 

The press conference also served as the formal introduction of Jimmy T.  Martin, who joined LSEO as CEO in August of 2025. Martin, a veteran brand expert and serial entrepreneur, is leading the company’s evolution into Generative Engine Optimization (GEO). 

“The most important factor in generating leads from AI search today is ‘Brand,’” said Jimmy T. Martin, CEO of LSEO. “If AI doesn’t recognize your brand as an authority, it won't cite you in its responses. LSEO is uniquely positioned to help local businesses compete across the entire digital spectrum—from traditional search and social media to the new frontier of AI search—by focusing on brand integrity and citability.” 

LSEO AI is already being utilized by prominent NEPA organizations, including PAK Pediatrics, Bruno Plastic Surgery, The Moran Law Group, Rainbow Jewelers and Cawley Physical Therapy, for whom the tool is provided free as part of their service partnership. The platform offers a real-time feed of AI search visits, identifies the specific prompts users ask to discover a page, and provides an "AI Search Diagnostics" audit to improve content citability. 

Mayor George Brown offered support for the announcement, highlighting the importance of LSEO’s presence in the city’s downtown. “Wilkes-Barre is proud to be the home of a leading technology company like LSEO,” said Mayor Brown. “Seeing this level of innovation happen right here in our city is a testament to the talent in our region. LSEO AI is going to be a game-changer for our local business community as they look toward the future.” 

For more information on LSEO AI or to start a subscription, visit LSEO. 

About LSEO 

Founded in 2014 by Kris Jones, LSEO is a leading digital marketing and technology company headquartered in Wilkes-Barre, PA. Specializing in SEO, Paid Media, Performance Branding and Web Design, LSEO provides innovative marketing solutions to a global clientele ranging from local startups to Fortune 500 companies. 

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Photo, from left to right: Jimmy T.  Martin, CEO of LSEO; Kris Jones, Founder of LSEO; Lindsay Griffin-Boylan, President and CEO of the Greater Wyoming Valley Chamber of Commerce; and Larry Newman, Executive Director of the Diamond City Partnership.